Why powder?

Traditional liquid detergents are made up largely of water. At Nellie's, we don't believe in shipping water around the world. The fact is, more cleaning power can be packed into powder.

ECO-FRIENDLY
All Nellie's products are biodegradable, keeping the environment as spotless as your clothes.
HYPOALLERGENIC
The entire Nellie's line is free of harmful toxins, phosphates and synthetic fragrances. We take the bad stuff out, not put it in.
EFFECTIVE
Our products are HE machine-certified and made with no fillers. Best of all, they work!

A caricature of red tanker with white glass

WE DON'T SHIP WATER

Traditional liquid detergents are made up largely of water. We don't believe in shipping water around the world.

5 Blue rays pointing on Nellie's Laundry Soda Tin with a image of lady in green dress carrying a basket of clothes and waving her another hand up in the air

LESS IS MORE

Nellie's is more concentrated than other detergents so only one tablespoon is needed for a regular load. The fact is, more cleaning power can be packed into powder.

A symbolic representation with some elements

NO FILLERS

Nellie's Laundry Soda contains no fillers and is made up of only four ingredients. We take the bad stuff out, not put it in.

A Speech Balloon filled with 'he' text pointing towards a Green coloured Front Load Washing Machine

HE CERTIFIED

Most conventional powder detergents contain suds producing fillers, like SLS and SLES, that are harmful to your HE machine. Nellie's, on the other hand is a low sudsing detergent - and safe to use.

MORE BUBBLES DON'T MEAN MORE CLEAN

Fabrics need to rub against each other in your machine to effectively clean. It's this friction, combined with a surfactant, that helps penetrate dirt and stains - too many bubbles with prevent this from happening.

RINSES CLEAR

Nellie's rinses completely clear, leaving nothing behind. No perfumes, no optical brighteners, no solid synthetics. Your skin, environment and machine are left naturally clean!